I currently help run andré Werbung Berlin, a specialised advertising agency focused on supermarket media campaigns. Our mission is to support regional small and medium-sized businesses in Berlin and Brandenburg in reaching their target audiences effectively. We offer a full-service approach, from initial consultation and campaign planning to graphic and media design, in-house production, and on-site installation. In addition, we manage the leasing of advertising space and carry out regular inspections and maintenance to ensure all media placements remain visible and in excellent condition.

I previously worked on the team developing online self-assessment modules at the University of Potsdam. These tools help prospective students evaluate their suitability for different degree programmes, and the insights gained have proven valuable in recruiting for the diverse roles required to run our full-service agency. In my spare time, I work on updating research projects that I started during my time at the Department of Business and Organisational Psychology at the University of Hohenheim in Stuttgart. This research is focused on contextual factors of performance and well-being, both in terms of the physical environment (particularly in terms of room atmosphere) as well as situational factors (with a special focus on self-control within situations).

I’m Malaysian-German, specifically of Chinese-Malaysian heritage. Having lived, studied, and worked across both countries, this mixed perspective informs everything I do, from the way I work to the way I communicate. And the way I deeply appreciate that first scent of spring in Berlin while dearly missing late-night hangouts at open-air Mamaks in KL.